Latitude, previously known as 'GE Money' is an Australian financial services company that provides banking and finance solutions to customers across Australia. With its headquarters located in Melbourne, the company operates in all major cities and regional areas of the country. Latitude offers a range of products and services, including personal loans, credit cards, savings accounts, car loans and insurance.

Products Offered

Banking with Latitude has many advantages for customers. The company provides competitive interest rates on their products as well as flexible repayment options to suit individual needs. Additionally, they offer a wide range of online banking features which make it easy to manage finances from anywhere at any time. On the other hand, some customers may find that there are limited branch locations available for face-to-face customer service support or assistance with transactions or queries.


To ensure customer data is safe and secure at all times, Latitude employs advanced security measures such as encryption technology and fraud monitoring systems. Customers can also take advantage of additional security features like two-factor authentication when logging into their account online or via mobile app.

Customer Service

Customers have access to various customer service options when dealing with Latitude including phone support during business hours (Monday - Friday 9am - 5pm AEST), email enquiries through their website or live chat on Facebook Messenger 24/7 for general enquiries only (no account specific information). Additionally they have a comprehensive FAQ section available on their website which covers most common questions about banking with them. The bank's network of branches and ATMs across Australia is extensive enough to provide convenient access points throughout most major cities and regional areas while still being small enough not overwhelm customers with too many choices when searching for one nearby them. Furthermore customers can use other banks' ATMs free of charge if they are part of the Bank@Post network operated by Australia Post.


Big banks with extensive nationwide networks that provide a comprehensive range of services


Regional and international banking institutions that offer financial services

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